My Experience with Make Art That Sells

Hello again!!

For the Americans that read this, today is Independence Day, so Happy 4th of July to you!! For the Canadians, Canada Day just passed and I hope you had a good one! Yay Canada!!

As promised I'd like to tell you about my experience last November when I enrolled in the (last) live course for MATS A. First let me tell you a little about Make Art That Sells. No, I am not an affiliate and I do not get any reimbursement for my opinions, so you can relax knowing that what is written here is completely my own thoughts.

So, MATS is an online set of courses that are designed to help those that aspire to make money from their art through product licensing. Lilla Rogers (an artist in her own right and art agent) designs and runs each course and in the live programs offers weekly reviews of select student works. Each course runs about 4-5 weeks, with a new project each week so they are pretty intense! Lilla starts you out with a mini exercise to help get your juices flowing and then you have about 4 days to finish the assignment if you want your piece in the pool to be selected for her live review. For the review, she generally selects pieces that will best help her offer tips/advice for the whole group. There are also self-paced courses for those that would prefer to take their time - there's no live review in the self-paced courses.

As of this post there are 5 courses available on the MATS site, including her annual Global Talent Search where she selects one artist for her agency to represent. MATS A is a portfolio building course and covers 5 topics: bolt fabric, home decor, children's books, wall art, and gift. If you'd like to visit the site, click here. The cost for the courses is fairly steep at £259 or $344 US, but you get a LOT of information including insider tips on how to break into the industry and interviews with leading experts.

I came upon this course through one of my Facebook groups for Illustrators and thought it sounded like exactly the push I needed to grow my skills and understanding for what it takes to be a professional Illustrator. I have to say that I was not disappointed. The energy level is very high for 5 weeks straight, and if you work slowly there is no break for you to catch your breath. By the time the course was done I was exhausted! Here's what I created for each assignment:

Bolt Fabric:

My design for Bolt Fabric. The topic was Vintage Pyrex and pasta.

The bolt fabric assignment was my first ever exposure to the creative world of textile design. I have to admit that even with Lilla's instruction I was completely clueless!! We were to design a fabric with vintage pyrex casserole dishes and pasta (using a dark background if possible), as well as a minimum of 2 co-ordinates. For fun I decided to use gouache for this piece. I drew and painted each element then scanned them into my software and cut out to arrange the final design in Photoshop.

Home Decor:

My design for Home Decor. The topic was Staffordshire Pottery on a plate/dish.

This second assignment was not my favourite. We were to create a design in the style of Staffordshire pottery. I don't know if you've seen any of the Staffordshire figures, but they are not the most appealing characters, even if they do have interesting political stories behind them (google it for interest if you've never heard of it before, it's worth the read). This time I did stick to watercolour, and again I mostly worked on each element traditionally, then scanned, cut out and arranged the design in Photoshop which I then put on a plate mockup with a mask and background added.

Children's Books:

My design for Children's Books. The topic was a cover for the story The White Cat.

The Children's Book assignment was the one I was looking forward to the most. The story is about a princess that is turned into a beautiful white cat. She's visited by a young prince looking to prove to his father that he can be king. The cat helps him to solve each of the King's ridiculous quests through fantastic and magical gifts (the nuts are important for each gift). You can find the story easily on Google to read, it's a very old tale. Again, I worked in watercolour (you can see some of the paper texture), though for the cat's veil I did introduce some coloured pencil for a lacy effect. Then I scanned and arranged in Photoshop.

Wall Art:

My design for Wall Art. The topic was an abstract flower using the colours green and yellow with some lettering.

My least favourite topic was Wall Art. I have never done an abstract painting before, and we were to incorporate geometric shapes and stick to the colour palette. I actually had to design this out before I even tried painting it. I cut out squares and rectangles out of card stock, overly simplified the flowers, and added lots of texture with brush strokes and bubble wrap. The entire piece is 24x24 inches on canvas using acrylic paint. Talk about stepping out of my comfort zone! I have never done anything like it before. I actually really like how it turned out and I love the colours and textures :)

Gift:

My design for Gift. The topic was to create a zippered pouch with hyper lush art, using your own collections.

I had a hard time with this assignment because I don't actually have many collections, so I reached out to the internet for inspiration. I was mostly thinking about vintage because Lilla suggests it in almost everything she talks about, so I looked for a vintage colour palette and then searched for images of antique keys and vintage buttons. I came back to gouache for this one, but again drew and painted each element which was then scanned and arranged in Photoshop. The final image was masked over a mockup of a zippered pouch and the background elements were created by me as well.

There were quite a few times during this course that I felt intimidated, worthless, and talentless, but Lilla is very encouraging and so is the Facebook group of live people taking the course with you that you can get suggestions from for each piece. In my group there were a lot of people with way more experience than me, both as illustrators and working with software, many of whom had been trying to break into the market for awhile and it showed. 

I got a lot out of this course. When it was over my brain felt like it had been squeezed like a sponge and when it finally settled down I knew I would never think the same way again. I learned so much about so many things that I can't even describe it. I think you can see a definite progression of improvement in my work as the weeks went by as well. 

I think that I'm going to stop here because this post is getting very long. There's so much more that I could say so if you have any questions please feel free to drop me a line or two and I'd be happy to answer them :)

Until next time,

Mandy

If you're interested in commissioning me click the Contact Me button up at the top to send an email, I'd be happy to answer any questions!